About Lee Paton
Having experience working at a digital marketing agency and as part of in-house marketing teams for large corporations and organisations, Lee Paton has helped countless small and large businesses build their online presence and digital marketing strategies.
Lee is passionate about working with his clients to build strategic digital marketing plans that can deliver real business growth and ongoing ROI. He believes there is no one size fits all approach to digital marketing and gives his clients the expertise of a large digital marketing agency, but with a one on one focus.
Lee’s experience spans across a range of industries including tourism and travel, sports, gaming, events, music, entertainment, not-for-profit, government and private industries.
How Did I Get Here
I have always had a very keen interest in all things digital and my journey began when I started building my own music and sport-themed websites on Geocities (remember those?!) and Yahoo in the mid-to-late 90s, when I was just a kid. Wrangling frames, installing hit counters, and embedding midi music themes were my specialty at the time and I’m sure some of those websites still remain “under construction”.
My very next taste for digital marketing was at the ripe age of 18 when my career as a rock star didn’t quite work out, so I started creating digital campaigns for bands and small businesses.
This was before digital was what it is today, and the result is that I’ve seen first hand the progression of the digital online space and the changes this has meant for businesses.
Fast forward a few years and I eventually went to work for a digital agency and was able to work on and manage major campaigns for Tourism and Events Queensland, Flight Centre, Escape Travel, Student Flights, Travel Associates, Harvey Norman, Credit Union Australia, Mater Lotteries & Wine Selectors.
In 2011 I packed my bags and travelled the world, working freelance for a number of tech and social media start-ups. When I returned home to Brisbane I joined the team at Brisbane Marketing and went to work on campaigns and events including 2014 G20 Leaders’ Summit, Brisbane Global Cafe and I was a key team member in the development of the Brisbane Marketing and Visit Brisbane websites.
Over the last few years I’ve worked across a number of different companies and organisations in the role of Digital Marketing Specialist as part of in-house marketing teams working with them on how to be more agile, innovative and effective when planning and executing digital marketing strategies and campaigns. Most recently I was a key team member in the development of the RSL Queensland website.
In 2019 I decided to start my own digital consulting business so that I can help businesses of all different sizes and across a range of industries develop effective digital marketing campaigns and strategies.
We are a collective of marketers and creatives who live and breathe marketing. We are passionate about building the right foundations for your business and delivering innovative and effective marketing solutions.
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