by Lee Paton | Sep 18, 2020 | Facebook Ads, Google Ads, SEO
How a PPC Campaign within a digital strategy can increase organic searches. I have heard it repeated time and time again, that the key to increasing your organic search ranking includes some form of paid search campaign. This is not precisely true, but it is not...
by Lee Paton | Sep 11, 2020 | Facebook Ads, Google Ads
A popular misconception in the world of digital marketing is that you need to choose between Facebook and Google Ads for your digital marketing spend. As a digital marketing consultant, my role is to get the most value for the advertising dollar that I can for my...
by Lee Paton | Aug 28, 2020 | Data, Digital Marketing, Social Media
The fast approaching iOS 14 update from Apple could have an enormous and long-lasting effect on digital marketing strategy, largely thanks to the impact it may have on Facebook’s Audience Network advertising business. Speaking on Wednesday through a company blog post,...
by Lee Paton | Aug 12, 2020 | Social Media
How often do you scroll through your Instagram and Facebook feed daily? Is it more than 4 or 5? Yes, Social Media has become an integral part of our daily life right from staying connected with our loved ones to sharing precious moments; it has become an inevitable...
by Lee Paton | Jul 14, 2020 | Covid-19, Digital Marketing
COVID-19 has not just changed the way we think about germs but it has changed virtually every aspect of our buying choices. Many businesses are now having to think outside the box for creative ways to market their “widget” or services and so many are considering...
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