by Lee Paton | Oct 15, 2020 | Analytics, Digital Marketing, SEO
Predictive technologies, machine learning and greater Google Ads integration are all a part of the new Google Analytics 4. Brand new and out of the box shiny is the new Google Analytics 4. As a marketer, I am excited… and hopeful. There have been so many...
by Lee Paton | Oct 5, 2020 | Digital Marketing, SEO
Are Google Web Stories an essential tool for your WordPress website? A colleague recently alerted me to the new phenomenon of Google Web Stories, perhaps I had been napping at the wheel, or just so damn busy… but hey I’m not complaining. Start-ups...
by Lee Paton | Oct 1, 2020 | Digital Marketing, Technology
What is the 6G network? 6G mobile network technologies are currently still being developed. Rumours abound about which company is in the lead on the race to the 6G finish line; however, Huawei is the name that appears most often as the front runner. The 6G network is...
by Lee Paton | Sep 17, 2020 | Apps, Digital Marketing
How much would it cost to build 4 of the hottest apps of 2020? If I had a dollar for all the calls, emails, Facebook messages that I received from startups and would-be entrepreneurs saying “I’ve got a fantastic idea for an app – I just need someone to build...
by Lee Paton | Sep 2, 2020 | Analytics, Digital Marketing, Facebook Ads, Google Ads
Greetings from the ever sunny Sunshine Coast of Australia for another instalment of The Digital Fixation; this time looking at the Google Marketing tools every business should be using. When considering digital marketing for your business, no matter whether you are in...
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