by Lee Paton | Oct 15, 2020 | Analytics, Digital Marketing, SEO
Predictive technologies, machine learning and greater Google Ads integration are all a part of the new Google Analytics 4. Brand new and out of the box shiny is the new Google Analytics 4. As a marketer, I am excited… and hopeful. There have been so many...
by Sean Rankin | Sep 21, 2020 | Analytics, Data, Technology
Greetings from Sean in the scenic harbour city of Sydney. Hope all of you are doing well. And of course following us for the latest on “fixating” topics in the world of all things Digital. As you may recall my last article focused on exploring UBA (User Behaviour...
by Sean Rankin | Sep 15, 2020 | Analytics, Data, Technology
Alas Spring has finally arrived in Australia and I’m enjoying the slighter longer days amidst the ongoing struggles of dealing with the C-19 impact on society. I generally follow the daily business happenings here in Australia and globally. For a number of reasons....
by Lee Paton | Sep 2, 2020 | Analytics, Digital Marketing, Facebook Ads, Google Ads
Greetings from the ever sunny Sunshine Coast of Australia for another instalment of The Digital Fixation; this time looking at the Google Marketing tools every business should be using. When considering digital marketing for your business, no matter whether you are in...
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