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Does a Paid Search Campaign lead to more organic search results?

Does a Paid Search Campaign lead to more organic search results?

by Lee Paton | Sep 18, 2020 | Facebook Ads, Google Ads, SEO

How a PPC Campaign within a digital strategy can increase organic searches. I have heard it repeated time and time again, that the key to increasing your organic search ranking includes some form of paid search campaign. This is not precisely true, but it is not...
Facebook Ads vs Google Ads: Which One Is Better?

Facebook Ads vs Google Ads: Which One Is Better?

by Lee Paton | Sep 11, 2020 | Facebook Ads, Google Ads

A popular misconception in the world of digital marketing is that you need to choose between Facebook and Google Ads for your digital marketing spend. As a digital marketing consultant, my role is to get the most value for the advertising dollar that I can for my...
The Google Marketing Tools You Should be Using

The Google Marketing Tools You Should be Using

by Lee Paton | Sep 2, 2020 | Analytics, Digital Marketing, Facebook Ads, Google Ads

Greetings from the ever sunny Sunshine Coast of Australia for another instalment of The Digital Fixation; this time looking at the Google Marketing tools every business should be using. When considering digital marketing for your business, no matter whether you are in...

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