Digital Fixation

Digital Fixation is an unbiased, uncensored blog and online resource dedicated to all things digital and a bit of everything else. Our aim is to deliver honest, unbiased views and information on all things digital (and not so digital) from how-to guides, new online marketing trends, what’s hot in social media to the latest technology innovations and applications.

Digital Humans Have Arrived!

A Happy G’day from the scenic Harbour City. In person that greeting would be delivered with my relatively heavy Seattle accent, which is a dead giveaway that I didn’t grow up eating Vegemite or Tim Tams. More like the occasional Peanut Butter ‘n’ Jelly sandwich or...

IoT and what it means for you

It’s fair to assume that everyone knows what the Internet is correct? But have you heard of the term Internet of Things? Or as it’s more popularly written IoT? The Internet of Things refers to a system of interrelated computing services, mechanical and digital...

Cloud Gaming is Here!

In our quest to provide our readers with entertaining content we are always on the look for new Digital trends and technologies to cover. Hence why here at Digital Fixation we juggle topics such as Social Media Marketing, Google Analytics, Cryptocurrency and today’s...

How To Use QR Codes In Marketing

QR (Quick Response) Codes were popularised back in the early 2010s but fell mostly out of fashion, until recent months. In our current coronavirus climate, QR codes now sit on almost every commercial dining table from sushi bars to full-service restaurants. These...

The Latest Trends In Wearable Technology

Greetings to all from the scenic Harbour City as we engage head-on with the festive season. Plenty of bright Xmas trees and decorations all over the city. And for the most part, everyone is in a relatively upbeat mood. Do you think it’s because they’re happily...

What Is SEO Marketing? A Guide for Ranking Your Website on Google

Your website has launched and you’re waiting for the onslaught of traffic. But it’s not coming and you’re frustrated. We get it. When it comes to creating a brilliant website for your business, content is key, but do you know what is king? Search engine optimisation...

What Is Social Media?

Are you curious about social media? As of January 2020, Australia had eighteen million active social media users. That's a huge audience you may be missing if you're not including social media in your marketing strategy. But, what is social media? And how can you use...

Make Money on the Side: 7 Ideas for Side Hustles

The new year is approaching, and if one of your New Year's resolutions is to take on a side hustle to make some extra cash, then you've come to the right place. In 2021, there are plenty of ways for you to use your skills and match yourself to the perfect side...

A Reliable Guide to Digital Marketing for Small Business

Are you a small business owner trying to grow your business to the next level? Have you heard that you need to take your business online if you want to grow? If so, then this article is for you. Don't worry if the world of digital marketing for small business seems...

Cryptocurrency in 2021

Greetings again to the readers of the tech world’s best blog, Digital Fixation. Hope all is well in your world as we are roughly 5 weeks away from Xmas. And in my case a few weeks off from work! Anyone who can suggest some decent holiday options in a semi-lockdown...

Cryptocurrency in 2021

by Sean Rankin | Nov 20, 2020

Top Social Media Marketing Strategies in 2021

by Sean Rankin | Nov 17, 2020

Greetings again to our loyal followers at Digital Fixation. I hope all is well, happy and healthy in your lives. We’ve had some recent good news here in Oz as the state’s borders are gradually opening up which will enable us to travel interstate. And apparently with...

The Top Trends in AR and VR in 2021

by Sean Rankin | Nov 14, 2020

When someone mentions VR (Virtual Reality) what comes to mind? Consequently if they utter AR (Augmented Reality) what comes to mind? I would imagine the general public would more likely be familiar with the former rather than the later. And to the tech geeks, well?...

What Is Digital Marketing?

by Lee Paton | Nov 13, 2020

What Is Digital Marketing? Depending on who you ask nowadays, you may find many various definitions on what digital marketing is. Most importantly, you may see that computerised promoting may likewise on occasion be alluded to as "web advertising" or "online...

The Tech Startups to Watch in 2021

by Sean Rankin | Nov 6, 2020

Greetings again from the Harbour City. Amazing to think roughly 7 weeks away from the “summer” break for Xmas. Being a native North American it does still seem a bit odd to think of Xmas and New Year’s Day occurring during the summer. Dealing with balmy temperatures...

Tech Trends to watch in 2021

by Sean Rankin | Oct 21, 2020

Greetings to all from the increasingly returning to normal Harbour City. I’m finding a reasonable boost in the crowds along Circular Quay when I’m attempting to get a quiet Fish’n’Chips. Things are no longer so quiet which is a good thing for the local businesses. And...

Google Analytics 4: A new way of looking at data

by Lee Paton | Oct 15, 2020

Predictive technologies, machine learning and greater Google Ads integration are all a part of the new Google Analytics 4. Brand new and out of the box shiny is the new Google Analytics 4. As a marketer, I am excited… and hopeful. There have been so many...

Reflections from a Digitalised Pundit on the US Presidential Election

by Sean Rankin | Oct 14, 2020

One common recurring theme from any US election is how important it is to vote. And in some corners your “very life” may depend on the outcome. Now of course that’s a bit of melodrama to say the least. As many years as I lived in the US, my day to day life was more or...

The Top Trends for Digital Marketing in 2021

by Sean Rankin | Oct 9, 2020

With the end of the year upon us in just over three months I’m noticing a trend in a number of tech circles. That’s making bold predictions on what will be hot and popular in 2021. Well we here at Digital Fixation like to be on the cutting edge too. So we would be...