Digital Fixation

Digital Fixation is an unbiased, uncensored blog and online resource dedicated to all things digital and a bit of everything else. Our aim is to deliver honest, unbiased views and information on all things digital (and not so digital) from how-to guides, new online marketing trends, what’s hot in social media to the latest technology innovations and applications.

Digital Humans Have Arrived!

A Happy G’day from the scenic Harbour City. In person that greeting would be delivered with my relatively heavy Seattle accent, which is a dead giveaway that I didn’t grow up eating Vegemite or Tim Tams. More like the occasional Peanut Butter ‘n’ Jelly sandwich or...

IoT and what it means for you

It’s fair to assume that everyone knows what the Internet is correct? But have you heard of the term Internet of Things? Or as it’s more popularly written IoT? The Internet of Things refers to a system of interrelated computing services, mechanical and digital...

Cloud Gaming is Here!

In our quest to provide our readers with entertaining content we are always on the look for new Digital trends and technologies to cover. Hence why here at Digital Fixation we juggle topics such as Social Media Marketing, Google Analytics, Cryptocurrency and today’s...

How To Use QR Codes In Marketing

QR (Quick Response) Codes were popularised back in the early 2010s but fell mostly out of fashion, until recent months. In our current coronavirus climate, QR codes now sit on almost every commercial dining table from sushi bars to full-service restaurants. These...

The Latest Trends In Wearable Technology

Greetings to all from the scenic Harbour City as we engage head-on with the festive season. Plenty of bright Xmas trees and decorations all over the city. And for the most part, everyone is in a relatively upbeat mood. Do you think it’s because they’re happily...

What Is SEO Marketing? A Guide for Ranking Your Website on Google

Your website has launched and you’re waiting for the onslaught of traffic. But it’s not coming and you’re frustrated. We get it. When it comes to creating a brilliant website for your business, content is key, but do you know what is king? Search engine optimisation...

What Is Social Media?

Are you curious about social media? As of January 2020, Australia had eighteen million active social media users. That's a huge audience you may be missing if you're not including social media in your marketing strategy. But, what is social media? And how can you use...

Make Money on the Side: 7 Ideas for Side Hustles

The new year is approaching, and if one of your New Year's resolutions is to take on a side hustle to make some extra cash, then you've come to the right place. In 2021, there are plenty of ways for you to use your skills and match yourself to the perfect side...

A Reliable Guide to Digital Marketing for Small Business

Are you a small business owner trying to grow your business to the next level? Have you heard that you need to take your business online if you want to grow? If so, then this article is for you. Don't worry if the world of digital marketing for small business seems...

Cryptocurrency in 2021

Greetings again to the readers of the tech world’s best blog, Digital Fixation. Hope all is well in your world as we are roughly 5 weeks away from Xmas. And in my case a few weeks off from work! Anyone who can suggest some decent holiday options in a semi-lockdown...

Google Web Stories New WordPress Plugin

by Lee Paton | Oct 5, 2020

Are Google Web Stories an essential tool for your WordPress website? A colleague recently alerted me to the new phenomenon of Google Web Stories, perhaps I had been napping at the wheel, or just so damn busy... but hey I'm not complaining. Start-ups and...

Business and 6G: Future-proofing considerations for the post 5G world

by Lee Paton | Oct 1, 2020

What is the 6G network? 6G mobile network technologies are currently still being developed. Rumours abound about which company is in the lead on the race to the 6G finish line; however, Huawei is the name that appears most often as the front runner. The 6G network is...

Recommendation Engines and how they can help your business

by Sean Rankin | Sep 21, 2020

Greetings from Sean in the scenic harbour city of Sydney. Hope all of you are doing well. And of course following us for the latest on “fixating” topics in the world of all things Digital. As you may recall my last article focused on exploring UBA (User Behaviour...

Does a Paid Search Campaign lead to more organic search results?

by Lee Paton | Sep 18, 2020

How a PPC Campaign within a digital strategy can increase organic searches. I have heard it repeated time and time again, that the key to increasing your organic search ranking includes some form of paid search campaign. This is not precisely true, but it is not...

I’ve got an App Idea – I just need someone to build it

by Lee Paton | Sep 17, 2020

How much would it cost to build 4 of the hottest apps of 2020? If I had a dollar for all the calls, emails, Facebook messages that I received from startups and would-be entrepreneurs saying “I’ve got a fantastic idea for an app – I just need someone to build...

The World of User Behaviour Analytics

by Sean Rankin | Sep 15, 2020

Alas Spring has finally arrived in Australia and I’m enjoying the slighter longer days amidst the ongoing struggles of dealing with the C-19 impact on society. I generally follow the daily business happenings here in Australia and globally. For a number of reasons....

Facebook Ads vs Google Ads: Which One Is Better?

by Lee Paton | Sep 11, 2020

A popular misconception in the world of digital marketing is that you need to choose between Facebook and Google Ads for your digital marketing spend. As a digital marketing consultant, my role is to get the most value for the advertising dollar that I can for my...

The Google Marketing Tools You Should be Using

by Lee Paton | Sep 2, 2020

Greetings from the ever sunny Sunshine Coast of Australia for another instalment of The Digital Fixation; this time looking at the Google Marketing tools every business should be using. When considering digital marketing for your business, no matter whether you are in...

Top Ten Most Common Digital Marketing Mistakes

by Lee Paton | Aug 29, 2020

When it comes to digital marketing, I have seen it all; from businesses that don’t want to “pay” for advertising, to companies that are spending thousands per month with no idea if their digital endeavours are yielding real results. Here are the top 10 digital...