Digital Fixation
Digital Fixation is an unbiased, uncensored blog and online resource dedicated to all things digital and a bit of everything else. Our aim is to deliver honest, unbiased views and information on all things digital (and not so digital) from how-to guides, new online marketing trends, what’s hot in social media to the latest technology innovations and applications.
Recommendation Engines and how they can help your business
Greetings from Sean in the scenic harbour city of Sydney. Hope all of you are doing well. And of course following us for the latest on “fixating” topics in the world of all things Digital. As you may recall my last article focused on exploring UBA (User Behaviour...
Does a Paid Search Campaign lead to more organic search results?
How a PPC Campaign within a digital strategy can increase organic searches. I have heard it repeated time and time again, that the key to increasing your organic search ranking includes some form of paid search campaign. This is not precisely true, but it is not...
I’ve got an App Idea – I just need someone to build it
How much would it cost to build 4 of the hottest apps of 2020? If I had a dollar for all the calls, emails, Facebook messages that I received from startups and would-be entrepreneurs saying “I’ve got a fantastic idea for an app – I just need someone to build...
The World of User Behaviour Analytics
Alas Spring has finally arrived in Australia and I’m enjoying the slighter longer days amidst the ongoing struggles of dealing with the C-19 impact on society. I generally follow the daily business happenings here in Australia and globally. For a number of reasons....
Facebook Ads vs Google Ads: Which One Is Better?
A popular misconception in the world of digital marketing is that you need to choose between Facebook and Google Ads for your digital marketing spend. As a digital marketing consultant, my role is to get the most value for the advertising dollar that I can for my...
The Google Marketing Tools You Should be Using
Greetings from the ever sunny Sunshine Coast of Australia for another instalment of The Digital Fixation; this time looking at the Google Marketing tools every business should be using. When considering digital marketing for your business, no matter whether you are in...
Top Ten Most Common Digital Marketing Mistakes
When it comes to digital marketing, I have seen it all; from businesses that don’t want to “pay” for advertising, to companies that are spending thousands per month with no idea if their digital endeavours are yielding real results. Here are the top 10 digital...
Apple’s Latest iOS Update Could Radically Change The Future of Digital Marketing
The fast approaching iOS 14 update from Apple could have an enormous and long-lasting effect on digital marketing strategy, largely thanks to the impact it may have on Facebook’s Audience Network advertising business. Speaking on Wednesday through a company blog post,...
Data Literacy! And measuring what it means to be Data Literate v Data Illiterate
Greetings from Sean on a crispy morning in mid winter Sydney After my last article I was wondering which new topic might be of interest and relevant for these times. And then a rather bright and intelligent individual suggested that I tackled the topic of Data...


