Digital Fixation

Digital Fixation is an unbiased, uncensored blog and online resource dedicated to all things digital and a bit of everything else. Our aim is to deliver honest, unbiased views and information on all things digital (and not so digital) from how-to guides, new online marketing trends, what’s hot in social media to the latest technology innovations and applications.

Cloud Gaming is Here!

In our quest to provide our readers with entertaining content we are always on the look for new Digital trends and technologies to cover. Hence why here at Digital Fixation we juggle topics such as Social Media Marketing, Google Analytics, Cryptocurrency and today’s...

How To Use QR Codes In Marketing

QR (Quick Response) Codes were popularised back in the early 2010s but fell mostly out of fashion, until recent months. In our current coronavirus climate, QR codes now sit on almost every commercial dining table from sushi bars to full-service restaurants. These...

The Latest Trends In Wearable Technology

Greetings to all from the scenic Harbour City as we engage head-on with the festive season. Plenty of bright Xmas trees and decorations all over the city. And for the most part, everyone is in a relatively upbeat mood. Do you think it’s because they’re happily...

What Is SEO Marketing? A Guide for Ranking Your Website on Google

Your website has launched and you’re waiting for the onslaught of traffic. But it’s not coming and you’re frustrated. We get it. When it comes to creating a brilliant website for your business, content is key, but do you know what is king? Search engine optimisation...

What Is Social Media?

Are you curious about social media? As of January 2020, Australia had eighteen million active social media users. That's a huge audience you may be missing if you're not including social media in your marketing strategy. But, what is social media? And how can you use...

Make Money on the Side: 7 Ideas for Side Hustles

The new year is approaching, and if one of your New Year's resolutions is to take on a side hustle to make some extra cash, then you've come to the right place. In 2021, there are plenty of ways for you to use your skills and match yourself to the perfect side...

A Reliable Guide to Digital Marketing for Small Business

Are you a small business owner trying to grow your business to the next level? Have you heard that you need to take your business online if you want to grow? If so, then this article is for you. Don't worry if the world of digital marketing for small business seems...

Cryptocurrency in 2021

Greetings again to the readers of the tech world’s best blog, Digital Fixation. Hope all is well in your world as we are roughly 5 weeks away from Xmas. And in my case a few weeks off from work! Anyone who can suggest some decent holiday options in a semi-lockdown...

Top Social Media Marketing Strategies in 2021

Greetings again to our loyal followers at Digital Fixation. I hope all is well, happy and healthy in your lives. We’ve had some recent good news here in Oz as the state’s borders are gradually opening up which will enable us to travel interstate. And apparently with...

The Top Trends in AR and VR in 2021

When someone mentions VR (Virtual Reality) what comes to mind? Consequently if they utter AR (Augmented Reality) what comes to mind? I would imagine the general public would more likely be familiar with the former rather than the later. And to the tech geeks, well?...

Recommendation Engines and how they can help your business

by Sean Rankin | Sep 21, 2020

Greetings from Sean in the scenic harbour city of Sydney. Hope all of you are doing well. And of course following us for the latest on “fixating” topics in the world of all things Digital. As you may recall my last article focused on exploring UBA (User Behaviour...

Does a Paid Search Campaign lead to more organic search results?

by Lee Paton | Sep 18, 2020

How a PPC Campaign within a digital strategy can increase organic searches. I have heard it repeated time and time again, that the key to increasing your organic search ranking includes some form of paid search campaign. This is not precisely true, but it is not...

I’ve got an App Idea – I just need someone to build it

by Lee Paton | Sep 17, 2020

How much would it cost to build 4 of the hottest apps of 2020? If I had a dollar for all the calls, emails, Facebook messages that I received from startups and would-be entrepreneurs saying “I’ve got a fantastic idea for an app – I just need someone to build...

The World of User Behaviour Analytics

by Sean Rankin | Sep 15, 2020

Alas Spring has finally arrived in Australia and I’m enjoying the slighter longer days amidst the ongoing struggles of dealing with the C-19 impact on society. I generally follow the daily business happenings here in Australia and globally. For a number of reasons....

Facebook Ads vs Google Ads: Which One Is Better?

by Lee Paton | Sep 11, 2020

A popular misconception in the world of digital marketing is that you need to choose between Facebook and Google Ads for your digital marketing spend. As a digital marketing consultant, my role is to get the most value for the advertising dollar that I can for my...

The Google Marketing Tools You Should be Using

by Lee Paton | Sep 2, 2020

Greetings from the ever sunny Sunshine Coast of Australia for another instalment of The Digital Fixation; this time looking at the Google Marketing tools every business should be using. When considering digital marketing for your business, no matter whether you are in...

Top Ten Most Common Digital Marketing Mistakes

by Lee Paton | Aug 29, 2020

When it comes to digital marketing, I have seen it all; from businesses that don’t want to “pay” for advertising, to companies that are spending thousands per month with no idea if their digital endeavours are yielding real results. Here are the top 10 digital...

Apple’s Latest iOS Update Could Radically Change The Future of Digital Marketing

by Lee Paton | Aug 28, 2020

The fast approaching iOS 14 update from Apple could have an enormous and long-lasting effect on digital marketing strategy, largely thanks to the impact it may have on Facebook’s Audience Network advertising business. Speaking on Wednesday through a company blog post,...

Data Literacy! And measuring what it means to be Data Literate v Data Illiterate

by Sean Rankin | Aug 15, 2020

Greetings from Sean on a crispy morning in mid winter Sydney After my last article I was wondering which new topic might be of interest and relevant for these times. And then a rather bright and intelligent individual suggested that I tackled the topic of Data...