Are you curious about social media? As of January 2020, Australia had eighteen million active social media users. That’s a huge audience you may be missing if you’re not including social media in your marketing strategy.

But, what is social media? And how can you use it to improve your digital marketing for your business? Let’s find out today.


What Is Social Media?

Social media is, basically, digital tools that allow us to communicate with one another very quickly. There are different categories of social media.

These include social networks, discussion forums, media sharing networks, content curation, blogging platforms, networking platforms, review networks, and niche interest-based platforms.

Social media is important for business because you’ll be able to reach out to your customers both en masse and on an individual level. Social media allows you to reach a wider audience than you would be able to using traditional marketing practices. You can even reach a global audience using social media!

Social media can help you develop your entire brand, and will allow you to test what works and what doesn’t when it comes to your audience. You can see what your competitors are doing in the social media marketplace, so you’ll be able to see what works and what doesn’t for social media in your industry.

This can help you reduce your overall marketing budget in the long term, so social media can even save your company money while improving your marketing strategy.

And, these different social media types have different utilities.

If you’re trying to get more feedback from your customer base, using a review platform such as Yelp is probably what you want to look at. If you’re a content creation company, you’ll want to use a platform that allows you to display your work. These can include Instagram, TikTok, or YouTube.

But what are your other social media platform options? Let’s find out.


Types of Social Media Platforms

There are many different types of social media, that can benefit your business in different ways. It all depends on the type of social media. Here are some of the different social media platforms you may have heard of:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Tumblr
  • TikTok

There are some times when you may not be sure if something is social media or not. The rule of thumb is, if the audience can engage back with what you’re putting out there, it’s probably a form of social media.

For example, if your company has a blog with a comment section, that’s in all likelihood already serves the same function as social media.

Of course, these are just some of the many, many different platforms out there. There are just so many other options out there for you when it comes to social media!


Starting Out With Social Media

If you’re looking to start out with social media for your business, there are a couple of different routes you can take.

First, you should start out by making accounts on the social media platforms you plan to target.

Your social media account should be clear about what your company is. You probably don’t want to bite off more than you can chew and start with too many platforms at once. So, try starting off with the basics. Twitter, Facebook, and LinkedIn are all good social media platforms to start out with for beginners.

Make sure your branding on social media is consistent across platforms. Choose similar names for all your profiles, ideally the same name as your business.


Know Your Audience

It’s important to know your audience when it comes to social media. Social media users do tend to be younger, but that can differ depending on the platform.

That’s why it’s important to consider what the audience is for your business, and match the social media platforms you choose so that you’re targeting your social media to the most optimal audience for you.

If the audience for your business tends to be older, for example, you should probably start off with Facebook. That’s because the user base for Facebook tends to be older than most other social media platforms.

However, if your audience tends to be a lot younger, you may have to get a lot more experimental. Twitter, Snapchat, TikTok, and other platforms can all be great platforms for engaging youth, but they tend to switch platforms often. You’ll need to get really creative to stay on top of the youth audience.

Try consulting with professionals to learn more about engaging younger audiences while using social media for your business. These companies can offer you some of the best social media strategies out there. They can also help you determine your social media goals.


Keep It Cool

It’s really important to be authentic and consistent on social media. Being trite or repetitive just rubs users the wrong way, and it won’t help your business at all.

Ideally, you should work with a digital marketing team that specializes in social media marketing to create a consistent and authentic tone for your business that will appeal to your target audience.

You also need to remember that social media is a two-way street. You need to respond when you get feedback on social media and make sure that your audience can see that you’re interested in engaging with them and open to their feedback.

That’s the best way to build a positive social media following and increase the reach and spread of your business!


What Is Social Media? Now You Know

Hopefully, you know have the answer to the question “what is social media?”. And, now you know how using social media platforms can help your business.

But, how do you get started? And who can help you get started in the wonderful and exciting world of social media marketing?

Are you looking for digital marketing help in Queensland, Australia? Are you looking to start off in social media in 2020?

Make sure that you contact us today.