Our Services

Digital Marketing Strategy

An effective digital marketing strategy can help businesses boost both online and offline sales, drive revenue from new segments, and deliver real business growth. Lee Paton will work with you as your marketing strategy partner and align with both your short and long term business goals and plans. We will work with you to develop and execute a tailored digital marketing strategy for your small-medium-enterprise sized business.

Want to Drive More Targeted and Relevant Traffic To Your Business?

Our strategies can deliver across all digital platforms and marketing channels including email, SEO (search engine optimisation), SEM (search engine marketing), PPC (pay per click), and social media channels.  We can help you build a strategic plan that will drive visitors to your website, social media channels, build an active community and convert more business.

 

Services

Digital Strategy

We can help develop and execute an effective digital marketing strategy that combines the right digital

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We can help develop and execute an effective digital marketing strategy that combines the right digital channels to engage customers and convert sales. We’ll help build a strategy that’s agile, data-driven, and optimised for your business needs. 

Includes: 

  •   Digital marketing best practice consultation
  •   Digital marketing audit
  •   Content marketing strategy
  •   Full end-to-end digital campaign management
  •   Implementation of reporting frameworks (Google Analytics)
  • B2B & B2C focus

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Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) ensures that your business’ website is organically ranking high on…

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Search Engine Optimisation (SEO) ensures that your business’ website is organically ranking high on Google and other search engines.  An effective SEO strategy will combine website design, quality content, keyword strategy and link building so you can better understand what your customers are searching for and how to drive more visitors to your website.

Includes:

  •   Competitor analysis
  •   Keyword strategy
  •   Website content updates
  • SEO monitoring

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Social Media Marketing & Management

Social media is a powerful digital marketing channel that can help increase your audience reach and…

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Social media is a powerful digital marketing channel that can help increase your audience reach and drive direct visitation to your website. We can help you understand which social platforms are right for your business, and ensure you’re harnessing the power of social media with engaging content plans and targeted social advertising campaigns.

Includes:

  •   Content strategy
  •   Content production and scheduling
  •   Social monitoring
  •   Social ad campaigns
  • Social reporting

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Facebook Advertising Services

Facebook advertising is one of the most cost-effective forms of advertising in the crowded…

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Facebook advertising is one of the most cost-effective forms of advertising in the crowded digital space. It helps businesses to build their online presence, improve their brand awareness, increase lead generation, and yield a high ROI.

Includes:

  •   Facebook campaign management
  •   Facebook and Instagram brand awareness creation
  •   Facebook Ad copywriting
  •   Lead generation
  • Landing page optimisation
  • Testing and optimisation of Facebook Ads
  • Insightful reporting

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Email Marketing

Email marketing is one of the most cost effective digital marketing channels that businesses can…

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Email marketing is one of the most cost effective digital marketing channels that businesses can utilise.  By building and segmenting your email database, planning an effective email content strategy, and tailoring your content to your customers, email marketing can help you boost your customer loyalty and win return business.

Includes:

  •   Content strategy
  •   Database acquisition
  •   Marketing automation
  •   Design and coding of emails
  •   A/B testing
  • Deliverability (making sure your emails reach the Inbox and not the Junk folder)

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Search Engine Marketing & PPC

Commonly known as Google Ads or Adwords, the Pay Per Click (PPC) marketing channel is the digital…

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Commonly known as Google Ads or Adwords, the Pay Per Click (PPC) marketing channel is the digital answer to traditional advertising. It’s the easiest way to get your website to the top of Google and in front of customers searching for relevant keywords. PPC allows you to control your budget and effectively track ROI.

Includes:

  •   Keyword strategy
  •   Competitor analysis
  • Bidding and budget strategy

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Website Development

An engaging and user-friendly website is a key element in the success of any digital marketing…

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An engaging and user-friendly website is a key element in the success of any digital marketing campaign. From the look and feel and overall design of your website, to the user experience and content layout, we can help you build an effective website that tells your brand story and drives engagement.

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Google Advertising Services

Google Ads is the premier platform for paid search advertising and display advertising in…

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Google Ads is the premier platform for paid search advertising and display advertising in the world. Advertising with Google AdWords will allow you to target your customers in the most relevant and specific way to benefit your brand and your business. Google Ads can be classified into five different ad types; search network ads, display network ads, video ads, shopping ads, and app ads. Our experienced marketers will help you to choose the ad type based on your individual business needs.

Includes:

  •   Keyword strategy
  •   Competitor Analysis
  •   Bidding and Budget Strategy

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Graphic Design & Copywriting

Graphic design and copywriting is key to ensuring your digital marketing content is effective and engaging. Available across all marketing campaigns including email, SEO, PPC, and social media.

We Don’t Just Build Websites.

We Create Success Stories.